Annatto, called atsuete or achuete in the Philippines, is a vital ingredient used for its vibrant reddish-orange color and subtle, earthy-sweet flavor, essential in dishes like Kare-Kare, Chicken Inasal, and Tocino, derived from the seeds of the Bixa orellana tree, introduced by the Spanish, and used for coloring food, body paint, and textiles. (NATURAL)